Video transcript
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Ketchup won't pour
One shake, and it gushes far more than you wanted
A soft solid that gives way all at once
Researchers call this a yield-stress fluid
Below that threshold of force, the flow isn't slow: it's zero
Honey, by contrast, always drips under its own weight
Tomato fragments and pectins weave a mesh at rest
A shake snaps it, and ketchup jumps from nothing to a free-flowing pour
At rest, the mesh rebuilds and the threshold returns
Hence one Melbourne researcher's advice: shake the bottle closed, then tilt
The blockage is a property, not a flaw
Kraft Heinz measures its ketchup sliding down an inclined ramp
Less than 1.25 centimetres per second: slowness claimed as proof of quality

