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Why does your kid keep saying “6-7”?

Because it's a password.

It comes from a track by rapper Skrilla.

Stitched all over TikTok.

On a basketball player who's exactly six foot seven.

But it doesn't mean anything specific.

A word with no fixed meaning, where everyone pours in their own.

And that's the whole point.

The word sorts: in, or out.

Without the algorithm ever showing it to you.

When your kid says “6-7”… they're really telling you they belong to something.